Career Planning for Doctors & Dentists
The requirement for the look and feel of this consultancy was to be traditional, established and professional. The combined experience of Dr Caroline Elton and her associates spans many years and demonstrating this within the brand was essential. A serif typeface was selected for this purpose and the double ‘D’ was used as a vehicle to give a double meaning to the name CPD – Continuing Professional Development and also, Career Planning for Doctors & Dentists.
The consulting room in the Hampstead looks out over an Owl sculpture by Charles Gurrey and was used as a strong visual element throughout the website and on printed material.
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