Fixate Retail Solutions design innovative retail display solutions for their clients. The scope of work they undertake is extremely varied, but in everything they do their aim is to grab the attention of the consumer and draw them in.
Fixate as a company name was the obvious choice as it means ‘to focus one’s eyes or attention on’. By making a feature of the ‘X’ in the logo and using bold, striking colours the point of focus was further illustrated.
The logo is no nonsense, just like the guys at Fixate. When speaking of their new brand they say “we’re all really chuffed with it!”